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Published by BenBella Books
Distributed by Simon & Schuster
Table of Contents
About The Book
It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and is disappointing overall, from the finances to the customer feedback.
Put bluntly—but candidly—the company sucks.
That's the bad news. The good news is that it doesn't have to be that way.
Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek.
This U-turn must begin with you, the owner or senior manager, declaring war on yourself. By facing the fact that the malaise is the business suffers from ultimately is your responsibility and your doing, and even more important, will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve.
Your Company Sucks pulls back the curtain on business performance. To reveal the four real-world reasons businesses decline, to identify them as red flags, and to provide a powerful and innovative methodology to transition from failure to flourish.
Mark Stevens reveals that there are not thousands of reasons businesses fail. The reasons fall under four major categories:
1. rudderless leadership
2. the lust-to-lax syndrome
3. incompetence
4. conventional thinking
Identifying and addressing the reasons for your company's failure is the focus of the war.
This insightful book shows that the key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise. You don't want to satisfy your customers—you want to thrill them.
Put bluntly—but candidly—the company sucks.
That's the bad news. The good news is that it doesn't have to be that way.
Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek.
This U-turn must begin with you, the owner or senior manager, declaring war on yourself. By facing the fact that the malaise is the business suffers from ultimately is your responsibility and your doing, and even more important, will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve.
Your Company Sucks pulls back the curtain on business performance. To reveal the four real-world reasons businesses decline, to identify them as red flags, and to provide a powerful and innovative methodology to transition from failure to flourish.
Mark Stevens reveals that there are not thousands of reasons businesses fail. The reasons fall under four major categories:
1. rudderless leadership
2. the lust-to-lax syndrome
3. incompetence
4. conventional thinking
Identifying and addressing the reasons for your company's failure is the focus of the war.
This insightful book shows that the key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise. You don't want to satisfy your customers—you want to thrill them.
Product Details
- Publisher: BenBella Books (February 8, 2011)
- Length: 208 pages
- ISBN13: 9781935618546
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Raves and Reviews
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""Immediately useful, and wildly inspirational (no matter what size business you run). Filled with practical ideas and entertaining stories, Mark Stevens helps you identify how your company sucks and gives you an action plan for doing a U-turn.""
—Regis Hadiaris, Creator of the Dot Connector Blog
""Mark Stevens offers a vitamin boost into the blood stream of business; an elixir for newbie entrepreneurs and war-weary tycoons alike.""
—Ben Koether, Chairman and Founder of Kitchen Brains
""I absolutely love this brutally honest and practical approach to life—and business. Your Company Sucks motivates me to sleep less because I am so excited about working on the many things in the book that ring true to me and need attention in my business. Bravo, Mark Stevens, on your courageous approach to being aware of the obvious and actually coming directly to the point about how to change for the better.""
—Joseph Essa, President, Wolfgang Puck Worldwide, Inc.
""This is a book that every business owner needs to read. The challenges we face today in the world of commerce are clearly identified with brilliant clarity by Mark Stevens. Reading this is like having Mark personally guide you and your team through the process of identifying exactly where you are in the life of your company, and more importantly, what to do about it.""
—Dennis Curtin, Regional Owner, RE/MAX Mid-states & Dixie Region
""Should make every CEO take the time to stop, to think, to act!""
—Rich Parlontieri, CEO and President, Speedemissions, Inc.
""Sometimes the simplest explanation is also the best. If your company is struggling you may not have to look further than the mirror to find the cause. Mark Stevens knows that. More importantly, within these pages he tells you what to do to get back on track.""
—Paul B. Brown, New York Times financial columnist
""It's an easy read that can make a middle seat tolerable.""
—Joseph Mancuso, founder of CEO Clubs, Inc.
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High Resolution Images
- Book Cover Image (jpg): Your Company Sucks Trade Paperback 9781935618546
