This bestseller has sold over 30,000 copies in its Hebrew edition and was the most-read book by Israeli military personnel in 2022.

General (Ret.) Elyezer Shkedy was the fifteenth commander of the Israeli Air Force. During his service, Shkedy commanded numerous strategic operations, including the now-famous Operation Orchard airstrike on the Syrian nuclear reactor. After retiring from active duty, Shkedy became the CEO of the Israeli flag carrier airline El Al—the largest airline in the country. Today, he volunteers as chairman and leader of over fifteen educational and social non-governmental organizations, and is the president of I Belong Israel, where he speaks about the importance of tolerance, leadership, and personal values.

In his debut bestselling book, Who The F*ck is Michael?!, Shkedy distills over one hundred inspiring life stories and lessons on leadership, success, excellence, and the importance of hard work and personal responsibility, in what quickly became a staple reading material for companies, officers, and countless individuals nationwide. Since its original release in 2022, the book has been nominated for countless prizes and won a Golden Book Award in Israel.