"""The book is mystical and belongs as much on the spirituality shelf as the business one. Most of all, and most surprising, it's beautifully written. It's poetic. He makes you think and he tells great stories like industrial parables.""
—Wonderlust Travel

""I wish I'd had Which Way Is North as a companion when I was first creating Reddit because I believe it would've helped me not only build a better product but also be a better leader . . . I hope you indulge in this book not just the first time you read it, but revisit it for many years to come as you go on your own creative and spiritual journey.""
—Alexis Ohanian, Founder, 776

""For years, Will has been bringing his heart and soul to Reddit, and helping businesses do the same. He's the perfect person to write a book like this. Every page offers a unique idea, valuable framing of a familiar feeling, or new view of the world.""
—Steve Huffman, Cofounder and CEO, Reddit

""Which Way Is North is a must-read for anyone trying to help restore the soul of business today and look deeper at the buzzwords marketers hide behind, like ‘authenticity' and ‘empathy,' so you can connect on a deeper level and supercharge your human creativity.""
—Denise Roberson, Chief Purpose Officer, TBWA/Chiat/Day

""In a world of intersectionality, Cady masterfully explores the relationship between all the many pieces that make up who we are and helps us reassemble them to become who we are meant to be.""
—Marcus Collins, Professor, University of Michigan, and Author, For The Culture

""Deeply fascinating . . . Will Cady invites the reader on a journey across media plans and meditations to show how creativity, marketing, and spirituality can inform and nourish each other, rather than conflict.""
—Lea Sandell, Global Social Media Strategy, The LEGO Group

""Will, affectionately known as the Shaman of Reddit, has beautifully translated the work he does every day into a must-read book for anyone seeking to tap into their creative potential. Which Way Is North serves as a valuable navigation tool, helping us understand the complex yet cleverly simple world in which we live.""
—Katelin Holloway, Founding Partner, 776

""With an exceptional ability to harmonize intellect and instinct, Will Cady offers us a transformative exploration of the human condition. Navigating some of the most profound questions of existence, Will's compelling insights will undoubtedly empower readers to discover their hidden potential and elevate their creative process.""
—Nicolai Baxter, five-time Grammy Winner and Music Producer for CODA, La La Land, A Star Is Born, Maestro, The Color Purple, A Complete Unknown

""At the intersection point of Adam Grant and Don Miguel Ruiz sits Will Cady and his mind/heart-opening book, Which Way is North. Cady's inaugural work is a mystical roadmap aimed at guiding fellow travelers and newbies alike towards creative enlightenment, and actualizing their truest selves. In these noisy and volatile times, voices like Cady's serve as a bright, shining lighthouse amidst a cyclone.""
—Farhoud Meybodi, Founder, Ritual Arts

""In an era of unrelenting change and disruption, Will Cady—who will soon become your favorite maker, marketer, and mystic— teaches us how to find peace in the tumult and unlock our potential. A world-class musician from Berklee, a meditation guru, and a creative brand strategist all in one, Will Cady's Which Way Is North is an extension of his unique interdisciplinary life experiences. In this era of unease and disquiet, Cady's Which Way Is North can help us transform our anxiety into our creative superpower.""
—Phillip Schermer, Founder and CEO, Project Healthy Minds

""Will Cady's ideas, techniques, and teachings are rooted in ancient wisdom, but reimagined to relate to the quickly changing world around us, making this book an indispensable guide for creatives, both new and seasoned, and one that you'll want to revisit time and time again.""
—Leslie Kirchhoff, author, DJ, photographer, and Founder of Disco Cubes

""A game-changer for anyone looking to unlock their creativity . . . With Which Way Is North as your guide, you'll gain practical tools to transform anxiety into creativity and find your inner authentic truths. I highly recommend this book to anyone looking to tap into their creative potential and embrace a more fulfilling life.""
—Toby Daniels, Founder, ON Discourse

""An engaging, easy to read, easy to understand, easy to follow roadmap that helps the reader uncover their true creative potential, and then guides them through a system that facilitates the reader's discovery of what they truly want their next ""life creation"" to be.""
—Jeff Segal, Owner and Founder, Mystic Journey Bookstore

""Which Way Is North is a must-read for conscious creatives seeking a holistic way to transform culture and change the world. Will Cady offers a visionary roadmap of the creative process complete with the mystic, magical, and mindful technologies needed to traverse it. His vision of how to harmoniously shape culture is refreshing, inspiring, and empowering to makers of all kinds.""
—Shaman Nabeel Redwood, Founder, Shamanic Healing LA and author, Inner Peace: A Shamanic Guide to Living Your Purpose

""Will Cady's book, Which Way is North, is a perfect blend of the poetic and the practical. It's filled with dreamy stories and mindful meditations but still grounded in a day to day wisdom that makes the content feel both inspiring and eminently useful . . . Will's insights and offerings have allowed me to see a way to integrate all my creative facets—maker, mystic and marketer—into my everyday life with aplomb and grace.""
—Dave Zaboski, Cofounder and Chief Creative Officer of Laetro, former Senior Animator, Walt Disney Feature Animation "