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They'll Fight Over It When You're Dead

The True Story of How I Survived Terrorists, Swindlers and an Assassin to Build One of the Coolest Leather Companies in the World

Published by Forefront Books
Distributed by Simon & Schuster

About The Book

Dave Munson’s wild, near-death journey from teacher to founder of Saddleback Leather is a testament to resilience, faith and the relentless pursuit of meaningful work—proving that the best adventures are the ones you never planned.

When Dave Munson set out to create the greatest leather bag in the world, he had no idea he would be creating one of the most respected and recognized leather brands in the world at the same time. From dodging hitmen in Mexico to getting launched into the air by a raging bull, living in one of the most dangerous cities in the world with Blue, his beloved black Lab and even accidentally working for the mafia. It came together.

Will your family fight over your business when you’re dead? Will the kids of your customers fight over what you sold them when your customer is dead?

If not, read the true and crazy story of how Dave Munson started one of the strongest leather brands in the world. He has sometimes been referred to as the Steve Jobs of the leather world, but nice. Maybe Clint Eastwood meets Indiana Jones.

In They’ll Fight Over It When You’re Dead, you’ll discover:
  • How to build a brand that people will love, trust and fight over when you’re dead.
  • A different way of thinking about why you do what you do.
  • Why perseverance (and a good sense of humor) is the key to overcoming setbacks.
  • Healthy ways to think about your failures.

Saddleback Leather is more than a brand—it’s a faith based mission-driven company that puts people first. So jump right in and figure it out along the way—that’s where the best adventures begin.

About The Author

Dave Munson has the most interesting “How I started my business” story most people have ever heard, and he almost died several times doing it. He fought a bull in a Mexican bullfight, had an assassin sent to kill him, was swindled out of millions by a few kind and religious Christians and he and his family were unknowingly taken into a hair-raising Al-Shabaab terrorist village in Somalia.

Working as a volunteer English teacher in Southern Mexico, Dave designed a leather bag to carry his books, and back in the US, he was asked four to five times a day where he bought it and where they could buy one too. He figured he could have more made to fund youth ministry and that’s when the hard luck and adrenaline began to flow. He and his Black Lab, Blue, went from sleeping on the floor for a few years in a $100 apartment with no hot water in the most dangerous city in the world to walking with lions and kings in Africa.

Saddleback Leather has become known for their high quality durable leather bags and also their unprofessional and not funny marketing. So much so, Toyota asked Dave to design the leather and interior for their 2024 Limited Edition Tundra, Rolls Royce placed them in their coffee table book and the Texas Rangers baseball club asked them to be their Official Leather Goods. It seems God has turned Dave’s youth ministry into a leather ministry to love people around the world.

Product Details

  • Publisher: Forefront Books (July 1, 2025)
  • Length: 256 pages
  • ISBN13: 9781637634219

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