From e-mail to YouTube, Facebook to webvertisingùthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:

• Blogs and blogging
• Pay-per-click advertising
• Search engine optimization
• E-mail offers
• E-newsletters

Filled with samples and resource lists, this book is the only book a marketing professional will ever need.