"Books on leadership seem too numerous to count. But, occasionally, one contributes something to the field that is truly important and genuinely new. With its lucid description of the rarified—but learnable—skill of noticing correctly, this book is undeniably one."

– Robert B. Cialdini, author of Influence

“The Power of Noticing makes you better at anything and everything you do – whether in business, law, sports, politics, education, art, medicine, or any other field. Max Bazerman offers not only a lively and engaging book but a challenge and roadmap to live, see, and work with more honesty, vision, and purpose. By resisting the conventional “how-to” tip list, in favor of creating a more powerfully elevated consciousness, this book satisfies the deepest human need for finding the elusive truths that are the keys to success.”

– Billy Shore, Founder and Director, Share Our Strength

"Important new ideas are rare in discussions of flaws of executive performance, but Bazerman has one. In a compellingly readable book he illustrates the consequences of failing to notice signs of impending disaster, and he teaches executives how to practice vigilance."

– Daniel Kahneman, author of Thinking, Fast and Slow and winner of the Nobel Prize.

"Many books promise to change the way you see the world – this fascinating, provocative tour into the mind and research of one of the world’s preeminent noticers actually lives up to the claim."

– Michael Norton, co-author of Happy Money: The Science of Smarter Spending

"Max Bazerman is one of the most creative, brilliant, and constructive social scientists on the planet. His new book, on the importance and power of noticing, is a game-changer. Notice it!"

– Cass Sunstein

“In this book that will suit fans of Dan Ariely and Malcolm Gladwell, Harvard Business School professor Bazerman … describes how we fail to notice the most important details around us.”

– Publishers Weekly

"There are countless theories in the field of behavioral psychology regarding the biases that restrict our awareness, but Bazerman is artful at the nonacademic delivery of the fruits of academia. He makes a convincing case for a handful of valuable tools we can deploy to reap the benefit or dodge the bullet, if only we would take the time."

– Kirkus

"This excellent book is a must-read for leaders and aspiring leaders."

– Booklist

"The Power of Noticing hits home, bolstered by Bazerman's connections."

– South China Morning Post

"[A] refreshingly powerful book that uncovers techniques and pointers that many of us have never even considered... fun, shocking, a breack from hard-core business cookbooks. "

– Blue Heron Journal

"A guide to making better decisions, noticing important information in the world around you, and improving leadership skills."

– Value Walk

"Bazerman's book is not only descriptive, but an effort to turn the reader into a 'first-class noticer.'"

– First Things