"With help from a loving Beltway press corps, Republicans sold Reagan as the iconic American leader. From promotions like the Ronald Reagan Legacy Project and Operation Serenade, the GOP marketing machine worked to perfection. Will Bunch's long overdue book, Tear Down This Myth, pulls back the curtain and looks at Reagan, minus the branding. It's a sobering sight." -- Eric Boehlert, author of Lapdogs: How the Press Rolled Over for Bush

"Will Bunch's subtle account of Reagan's legacy carefully dismantles the image of conservative purism that has been painted over the real Ronald Reagan. But in tearing down the myth, Bunch also gives us a fascinating portrait of Reagan the pragmatist, able to compromise, to change his ground and to govern from the center as political winds shifted. This is a buried Reagan, hidden even at the time but still perceptible, in some ways, to those of us who fought him at the time. Tear Down This Myth is historical revisionism for which both Reagan's supporters and his opponents should be grateful." -- James K. Galbraith, author of The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too

"Tear Down This Myth is as feisty as it is fearless. In it, Will Bunch begins the process, long overdue, of deflating Ronald Reagan's overinflated reputation." -- Andrew J. Bacevich, author of The Limits of Power: The End of American Exceptionalism

"Will Bunch's iconoclasm is deeply necessary. It is also splendidly entertaining. The myth that Ronald Reagan was loved by everybody all the time is one of the greatest PR swindles of the age. This is a must-read for all who cherish truth in history." -- Rick Perlstein, author of Nixonland: The Rise of a President and the Fracturing of America

"Will Bunch's book couldn't come at a better time. Following an election that saw America reject Reaganism, Tear Down This Myth explores how that conservative ideology came to power and what was so destructive about it." -- David Sirota, author of The Uprising: An Unauthorized Tour of the Populist Revolt Scaring Wall Street and Washington

"The Ronald Reagan who won the cold war, cut taxes, shrank the government, saved the economy, and was the most beloved president since FDR is a myth, Bunch says....The truculent jingoist of the myth was concocted after Alzheimer's silenced the man and the would-be juggernaut launched by the GOP's 1994 election triumph crashed and burned before a Democratic president who shrank government and the deficit, balanced the budget, and even racked up surpluses. Bunch names the leading, venal mythmakers and shames the myth exploiters, too. Anyone interested in America's immediate future should read this book." -- Booklist