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Scale Passion

Igniting Purpose, Driving Impact

Published by Matt Holt Books
Distributed by Simon & Schuster

About The Book

We’ve been duped into believing a number of unhelpful notions about starting and leading a successful company, not least of all that profit and purpose are mutually exclusive. Rob Craven believes that we can evolve toward a better kind of capitalism.

Infuse purpose and passion into all parts of your company so that as your business grows and flourishes, so does your impact.


Scaling a business is a straightforward endeavor—grow and expand your company while maintaining efficiency and profitability. Impact-minded leaders need a field guide for generating both economic value and contributing to societal well-being.

Let Scale Passion be your companion on the journey to building a company whose social impact differentiates you from the competition, drives exceptional employee engagement, and becomes a prized asset for your stakeholders and investors.

CEO, investor, consultant, and founder of ScalePassion Rob Craven empowers you to leverage your organizations as a force for good by showing you how to:
  • Elevate your leadership by tapping into your personal purpose, passion, and power
  • Scale your purpose and passion by building an impact-minded company/team
  • Inspire an ever-widening circle of customers, investors, and community stakeholders


Organized around his father’s three most important principles for living—be bold as hell, do it right, commit to making a difference—Craven’s guidance is a mentorship-in-your-pocket resource for cultivating your superpowers as a leader.

Scale Passion offers a proven, practical method for building a successful, impact-minded organization and achieving your change-the-world goals, featuring inspiring stories of leaders who are doing just that.

About The Author

Rob Craven, former CEO of Garden of Life and MegaFood, brings a wealth of experience to the table, having successfully guided these companies to B-Corporation status and profitable exits. As the founder of Findaway Adventures and ScalePassion, he has mentored numerous impact-oriented founders, equipping them with the strategic and leadership tools needed for success. Drawing on his unique perspective as a founder, CEO, investor, and consultant, Craven offers universally applicable insights and practices. His "scalepassion" mindset not only leads to financial rewards but also creates world-changing impact at a fraction of traditional consultancy costs. Ultimately, Craven's goal is to empower business leaders worldwide to leverage their organizations as a force for good, effectively overhauling the shortcomings of modern capitalism.

Product Details

  • Publisher: Matt Holt Books (April 1, 2025)
  • Length: 256 pages
  • ISBN13: 9781637746424

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Raves and Reviews

“You can make money with any business, but the reason behind the business will determine the impact it has for you, your employees, your customers, and the world . . . This is a must-read for business owners who give a sh*t.”
—Andrew Brandeis, Cofounder and CEO, OK Capsule

“Rob Craven worked with our leadership team at CLG for several years doing exactly what he shares with you in this book. He was masterful and the principles he both taught and modeled transformed us and our organization. He knows his stuff, walks his talk, and has maps to show all of us the way.”
—Jim Dethmer, Coauthor, 15 Commitments of Conscious Leadership, and Cofounder, Conscious Leadership Group

Scale Passion is a game-changer in the world of leadership. The way Rob Craven dives into the concept of harnessing energy is both inspiring and practical.”
—Jeff Byers, CEO and Cofounder, Momentous

“I have benefited firsthand from Rob Craven's powerful model for clarifying and scaling passion. Having Rob and his strategic wisdom on your team or on your bookshelf is like having a superpower for growing your business and understanding why you do what you do.”
—Doug Abrams, CEO, Idea Architects Book and Media Agency, and New York Times Bestselling Coauthor, The Book of Joy and The Book of Hope

“The information in this book is not theory, but born out of decades of experience by a lifelong learner who is passionate about seeing others reach their full potential and live with meaning.”
—Aaron E. Bartz, Chief Strategy Officer and former President, Ortho Molecular Products

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