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Scale Passion

Igniting Purpose, Driving Impact

Published by Matt Holt Books
Distributed by Simon & Schuster

About The Book

We’ve been duped into believing a number of unhelpful notions about starting and leading a successful company, not least of all that profit and purpose are mutually exclusive. Rob Craven believes that we can evolve toward a better kind of capitalism.

Infuse purpose and passion into all parts of your company so that as your business grows and flourishes, so does your impact.


Scaling a business is a straightforward endeavor—grow and expand your company while maintaining efficiency and profitability. Impact-minded leaders need a field guide for generating both economic value and contributing to societal well-being.

Let Scale Passion be your companion on the journey to building a company whose social impact differentiates you from the competition, drives exceptional employee engagement, and becomes a prized asset for your stakeholders and investors.

CEO, investor, consultant, and founder of ScalePassion Rob Craven empowers you to leverage your organizations as a force for good by showing you how to:
  • Elevate your leadership by tapping into your personal purpose, passion, and power
  • Scale your purpose and passion by building an impact-minded company/team
  • Inspire an ever-widening circle of customers, investors, and community stakeholders


Organized around his father’s three most important principles for living—be bold as hell, do it right, commit to making a difference—Craven’s guidance is a mentorship-in-your-pocket resource for cultivating your superpowers as a leader.

Scale Passion offers a proven, practical method for building a successful, impact-minded organization and achieving your change-the-world goals, featuring inspiring stories of leaders who are doing just that.

About The Author

Rob Craven, former CEO of Garden of Life and MegaFood, brings a wealth of experience to the table, having successfully guided these companies to B-Corporation status and profitable exits. As the founder of Findaway Adventures and ScalePassion, he has mentored numerous impact-oriented founders, equipping them with the strategic and leadership tools needed for success. Drawing on his unique perspective as a founder, CEO, investor, and consultant, Craven offers universally applicable insights and practices. His "scalepassion" mindset not only leads to financial rewards but also creates world-changing impact at a fraction of traditional consultancy costs. Ultimately, Craven's goal is to empower business leaders worldwide to leverage their organizations as a force for good, effectively overhauling the shortcomings of modern capitalism.

Product Details

  • Publisher: Matt Holt Books (April 2, 2025)
  • Length: 256 pages
  • ISBN13: 9781637746417

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