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About The Book

What would you do if your husband suddenly left you with two kids to support? Go back to school? Go into real estate?

Or start a new career as a pimp?


Upon discovering that sex work is decriminalised in New Zealand, Antonia Murphy decides to build her own business: an ethical escort agency. It seems like a good idea, but she isn’t sure how it’s done, so she connects with the online sex worker community.

MadamAntonia: Hi! I’m new to all this, and I was wondering if you could tell me a little bit about being a sex worker?

phryne: Well. There’s sex and there’s sex. What do you plan to offer?


These smart, sassy women teach her more than she could have dreamed of – the importance of pineapple juice, how to remove chilli oil from, ahem, sensitive places, and what ‘Greek’ means (hint: there are no togas).

Clueless but hopeful, Antonia launches The Bach: a healthy, safe place where women can earn great money and provide compassionate, shame-free pleasure for clients.
At least, that’s the idea . . .

A poignant and darkly comedic memoir from a mother who opened an ethical escort agency in small town New Zealand – and dared to make a difference. Now a major international TV series starring Rachel Griffiths and Martin Henderson.

About The Author

Photograph © Andi Crown Photography

Antonia Murphy is an award-winning journalist and the author of Dirty Chick and Madam, which has been adapted into a television series. She is also the founder of The Bach, a legal, feminist escort agency. A San Francisco native, she lives in Auckland, New Zealand with her partner and two children.

Product Details

  • Publisher: Simon & Schuster Australia (October 30, 2024)
  • Length: 368 pages
  • ISBN13: 9781761429248

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Raves and Reviews

Madam masterfully flicks between the often lovely and sometimes devastating mundanity of everyday family life and the fast-paced, dangerous world of sex work.’

Marie Claire

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