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Longshot
How Political Nobodies Took Andrew Yang National--and the New Playbook That Let Us Build a Movement
Published by BenBella Books
Distributed by Simon & Schuster
Table of Contents
About The Book
In Longshot, Andrew Yang’s campaign manager takes you on a tour through the ups, the downs, and the math of Yang’s 2020 campaign for president, and shares the playbook his team used to navigate the attention economy.
Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income—both facts that would have seemed beyond unlikely at the start of Yang’s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future.
Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he’d not only outlasted six senators, four governors, and three members of Congress, he’d become one of the most recognizable, popular political figures in the country.
Now, for the first time, Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, but anyone who wants to break into a new industry—or stand out in their current one.
A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were, Longshot reminds you that sometimes, longshots aren’t quite as long as you think.
Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income—both facts that would have seemed beyond unlikely at the start of Yang’s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future.
Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he’d not only outlasted six senators, four governors, and three members of Congress, he’d become one of the most recognizable, popular political figures in the country.
Now, for the first time, Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, but anyone who wants to break into a new industry—or stand out in their current one.
A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were, Longshot reminds you that sometimes, longshots aren’t quite as long as you think.
Product Details
- Publisher: BenBella Books (May 24, 2022)
- Length: 208 pages
- ISBN13: 9781637740392
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Raves and Reviews
"""Mycampaignwouldneverhavereachedmillions without Zach's leadership and strategies.. . . Anyone who wants to make change in the world - or who simply loves an incredible story - should read this book.""
—Andrew Yang
""Zach captures the energy, spirit, and sheer fun of building one of the most unique political phenomena in modern American politics. This book is a harbinger of the metapolitical changes for generations to come and is an absolute must-read.""
—Saagar Enjeti, cohost of Breaking Points
""Zach took an unknown candidate and made him into the most improbable of household names. The Yang campaign created a die-hard group of supporters, leveraged alternative media, and built a movement. Longshot is a candid, entertaining, and informative look behind the scenes at how they were able to accomplish that.""
—Lis Smith, senior communications director for Pete Buttigieg
""The prospect of Universal Basic Income as inevitable US policy would not be where it is today with majority support without the 21st century tactics laid out in Longshot as part of getting the country to know the name—Andrew Yang—against all efforts by the traditional political/media machine to ignore and minimize his presidential campaign.""
—Scott Santens, Universal Basic Income advocate"
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- Book Cover Image (jpg): Longshot eBook 9781637740392
