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Table of Contents
About The Book
This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That's been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Product Details
- Publisher: powerHouse Books (May 14, 2019)
- Length: 180 pages
- ISBN13: 9781576879122
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Raves and Reviews
"Finally! A demonstration of 'voice' and 'idea' in simple, functional terms. His dissection of writing craft is insightful. Chapters 2 and 3 should be required reading for every junior writer."
– LAUREN RANKE, Director of Creative Recruiting, Wieden+Kennedy - Portland
"Compulsively readable. It feels more like a conversation than a book. The experience of being a junior filtered through Kemeny's recollections."
– DAVID KOLBUSZ, Chief Creative Officer, Droga5 - London
"If my older and wiser brother were an ad book, these would be his exact words. If he'd ask me to wash his filthy car every Sunday in exchange for his wisdom, I'd say 'No problem,' knowing I got the better end of the deal."
– PAUL MALMSTROM, Creative Chairman and Co-Founder, Mother USA
"This book is so f*cking good. Super charming, super smart, super funny. Almost makes me want to work in advertising again."
– JUSTIN GIGNAC, CEO and Co-founder, Working Not Working
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High Resolution Images
- Book Cover Image (jpg): Junior Hardcover 9781576879122