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Followed
The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand
By Amanda Bucci
Published by BenBella Books
Distributed by Simon & Schuster
Table of Contents
About The Book
Here’s the go-to book for content creators to navigate what it truly means to have a platform: putting yourself out there, letting go of what others think, and claiming the power your authentic self has to offer the world.
Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what they believe will be acceptable to others—optimized for more external approval and algorithmic success.
What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?
Enter Followed: The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand. By embracing self-discovery through self-expression, you can learn to see exposure as an opportunity for personal development—and break free from the imaginary boxes that were always too small for you, anyway.
As a content creator and well-known business and life coach, Amanda Bucci has dealt with imposter syndrome, oceans of criticism, and multiple identity crises trying to fit into a box. Today, she’s successfully pivoted her brand to stay aligned with her purpose, having coached hundreds of clients, dozens of companies, and thousands of community members in their journeys of creating success while staying authentic.
In Followed, she shares her unique, effective process to:
Find your unique niche without feeling imprisoned by your online persona
Overcome your fear of judgment, imperfection, and rejection
Use exposure as a chance to explore and grow
Decrease your social media related stress and anxiety
Stop comparing yourself to others and define success on your own terms
Empowering, perspective-shattering, and validating, Followed proves that even on social media, it is never necessary to sacrifice self for success.
Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what they believe will be acceptable to others—optimized for more external approval and algorithmic success.
What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?
Enter Followed: The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand. By embracing self-discovery through self-expression, you can learn to see exposure as an opportunity for personal development—and break free from the imaginary boxes that were always too small for you, anyway.
As a content creator and well-known business and life coach, Amanda Bucci has dealt with imposter syndrome, oceans of criticism, and multiple identity crises trying to fit into a box. Today, she’s successfully pivoted her brand to stay aligned with her purpose, having coached hundreds of clients, dozens of companies, and thousands of community members in their journeys of creating success while staying authentic.
In Followed, she shares her unique, effective process to:
Empowering, perspective-shattering, and validating, Followed proves that even on social media, it is never necessary to sacrifice self for success.
Product Details
- Publisher: BenBella Books (June 6, 2023)
- Length: 288 pages
- ISBN13: 9781637742532
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Raves and Reviews
"""Timely, relevant, and increasingly essential in today's social media dominated popular culture.""
—Midwest Book Review
""Followed is so much more than a guidebook for content creators on social media . . . Amanda Bucci offers a compassionate and trauma-informed perspective for anyone navigating our changing virtual landscape or looking to rediscover their authentic voice.""
—Dr. Nicole LePera, #1 New York Times bestselling author of How to Do the Work
""If I had Followed when I started creating content, I would have made more money, saved years of stress, and found my mission as a creator years earlier.""
—Lewis Howes, New York Times bestselling author of The School of Greatness
""Amanda Bucci has a brilliant way of sharing what true embodied integrity looks like in today's digital landscape and truly leads by example.""
—Sahara Rose, author of Idiot's Guides: Ayurveda and host of Highest Self Podcast
""It's been a joy for me as Amanda's coach to watch her create massive impact and success online while navigating the traumas resurfacing in her business with grace and grit. Followed is her playbook for how you can do the same.""
—Mastin Kipp,trauma-informed coaching pioneer and author of Claim Your Power"
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- Book Cover Image (jpg): Followed Trade Paperback 9781637742532
