Monique Milenkovic didn’t mean to build an iconic cupcake brand; she was simply wanting to own a little cupcake store in her local community and craft a lifestyle that integrated her family and her passion of baking. But destiny had other plans.
When Monique discovered a surprising gap in the market, her baking ‘hobby’ blossomed into a business. It wasn’t until personal tragedy struck and shook the core of her being that Monique decided to fully “go for it” and never look back. And thus, The Cupcake Queens was born. The iconic brand of sweetness that delights, surprises, and celebrates life’s best moments every day.
Celebration and Inspiration is not your average business book; it’s a collection of actionable insights and real-life motivation to help budding entrepreneurs make their own business sustainable and profitable — while still celebrating and having fun! Yes, business owners can have their cake and eat it too.
As a mother of five children and owner of multiple stores, Monique shares the ups and downs of her personal journey and offers practical advice on how to:
Build a resilient mindset and lasting business
Craft a lifestyle with work-life integration
Prioritise community, customer care, and charity into your business
Invest in yourself and your team
Cultivate ongoing business inspiration and celebration principles
Yes, with the right ingredients and method, you really can build a thriving stand-out brand from scratch to scale.

thecupcakequeens.com.au