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Attract or Repel

Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams

Published by BenBella Books
Distributed by Simon & Schuster

About The Book

Get off the people treadmill, stop “quiet quitting,” and start attracting and retaining strong performers—with a simple yet powerful organizational health assessment.

Your company’s power is defined by those employees who Buy in, feel Included, have Trust, and are Engaged—those who have BITE. The health of your organization ultimately comes from the net energy of your people, as measured by this “BITE Index.” In this guide, seasoned CEO and expert consultant Walt Brown shares his groundbreaking seven-question survey to definitively measure your company’s BITE . . . and how to turn those questions into seven promises to create an environment where employees thrive and contribute to your company’s success.

An essential guide to building a healthy and prosperous organization, Attract or Repel will help you:
  • Measure organizational health, intentional culture, initiative, and quiet quitting
  • Engage all employees, especially remote employees
  • Attract the best candidate for a job despite labor shortages and talent wars
  • Optimize and elevate your people for a competitive and engaged workforce

More than a management philosophy, Attract or Repel is about how you define what you want, create a powerful work culture, and empower your people to keep it going. This book will show you how to get the most out of your organizational operating system—whether it’s developed organically, or imported from systems like EOS, 4DX, Rockefeller Habits, Scaling Up, Pinnacle, Holacracy, and others.

If you can measure your organizational health, you can take action. This is the ultimate handbook to attract the right people, foster collaboration, and drive sustainable progress.

About The Author

What sets Walt Brown apart from others is the number of clients, customers, and markets he has served and the number of people he has closely interacted with. Walt has been a certified public accountant at international accounting firm Ernst & Young (with 20 audit clients), the focused CEO of four international brands that he founded and grew across 20 years, and an executive coach and peer board facilitator to 48 CEOs for five years. Today, he is the third EOS® Implementer to reach over 1,200 session days and more than 185 clients in the last 15 years. Walt is a seasoned, multicompany, multiclient student of the game with real world sets and reps that has made him an expert in pattern recognition. In his free time, Walt also enjoys competitive sailboat racing.

Product Details

  • Publisher: BenBella Books (March 11, 2025)
  • Length: 240 pages
  • ISBN13: 9781637746165

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Raves and Reviews

“Walt has written a great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read.”
—Gino Wickman, author of Traction and The EOS Life

“Businesses are naturally complex and, as you grow and add people, become exponentially more complicated as each individual brings their own flavor to your culture. In Attract or Repel, Walt has simplified that complexity by providing a simple recipe to mix and harmonize all the flavors.”
—Joe Paulsen, former General Manager of TBEI, Inc. and Expert EOS Implementer

“A fantastic read with philosophical common sense advice and practical approaches and tools to inject a high level of employee engagement, trust, buy in, and courage—a true competitive advantage in your company. When everyone knows how and why we are measuring something, we can work on it, and improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.”
—Alex Freytag, author of Stretch Not Snap, coauthor of Profit Works, and Expert EOS Implementer

“Succinct, laden with insight, and readily applicable. Every entrepreneur should take the Seven Critical Needs Survey and work toward improving their BITE. It will be transformative for you and your company.”
—Jonathan B. Smith, author of Optimize for Growth, negotiations instructor and coach with the Black Swan Group, and Expert EOS Implementer

“Walt has an incredible ability to connect with his clients in a very simple and authentic manner to get things done . . . In Attract or Repel, he has done it again and has put into words and action the lessons learned. Every organization should be making sure that their people have clear answers to the seven questions—a book that will produce value when read over and over again.”
—Austin Koon, partner at Davis Moore Capital

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