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Attract or Repel

Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams

Published by BenBella Books
Distributed by Simon & Schuster

About The Book

Get off the people treadmill, stop “quiet quitting,” and start attracting and retaining strong performers—with a simple yet powerful organizational health assessment developed by a four-time CEO.

Your company’s power is defined by those employees who Buy In, feel Included, have Trust, and are Engaged—those who BITE. The health of your organization ultimately comes from the net energy of your people, as measured by this “BITE Index.” In Attract or Repel, seasoned CEO and expert consultant Walt Brown shares his groundbreaking seven-question survey to definitively measure your company’s BITE . . . and how to turn those seven questions into seven promises to create an environment where employees thrive and contribute to your company’s success.

An essential guide to building a healthy and prosperous organization, Attract or Repel will help you:
  • Measure organizational health, intentional culture, initiative, and quiet quitting
  • Engage remote employees
  • Attract the best candidate for a job despite labor shortages and talent wars
  • Optimize and elevate your people for a competitive and engaged workforce

More than a management philosophy, Attract or Repel is about how you define what you want, create a powerful work culture, and empower your people to keep it going. This book will show you how to get the most out of your organizational operating system (OOS)—whether it’s developed organically, or imported from systems like EOS, 4DX, Rockefeller Habits, Scaling Up, Pinnacle, Holacracy, and others.

If you can measure your organizational health, you can take action. Attract or Repel is the ultimate handbook to attract the right people, foster collaboration, and drive sustainable progress.

About The Author

What sets Walt Brown apart from others is the number of clients, customers, and markets he has served and the number of people he has closely interacted with. Walt has been a certified public accountant at international accounting firm Ernst & Young (with 20 audit clients), the focused CEO of four international brands that he founded and grew across 20 years, and an executive coach and peer board facilitator to 48 CEOs for five years. Today, he is the third EOS® Implementer to reach over 1,200 session days and more than 185 clients in the last 15 years. Walt is a seasoned, multicompany, multiclient student of the game with real world sets and reps that has made him an expert in pattern recognition. In his free time, Walt also enjoys competitive sailboat racing.

Product Details

  • Publisher: BenBella Books (March 11, 2025)
  • Length: 240 pages
  • ISBN13: 9781637746165

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