Natalie Joos

Born and raised in Belgium, Natalie Joos began her career in fashion when she moved to New York in 1997. Armed with a university degree in Political and Social Sciences and a major in Journalism, she first started working as Personal Assistant to writer Glenn O'Brien, followed by six years as Studio Manager for acclaimed photographer Craig McDean. Natalie eventually created her own casting company in 2003. Over the next 10 years she built up a roster of high-profile fashion clients, magazines, and photographers. In 2010 Natalie launched Tales of Endearment, a blog with stories about "friends, vintage, love, style, and life." She takes her readers inside the homes of vintage-loving women and men and also posts her own looks to showcase a modern mix of contemporary and vintage fashion. Natalie is also a favorite of the street-style photographers-she's known for her playful use of colors and patterns-and has become a sought-after influencer. Gradually Natalie made the switch from casting to styling and consulting. She contributes to magazines and has creatively directed successful shoots with Chloe, Loewe, Max Mara, and Diane Von Furstenberg. Natalie lives in Los Angeles and Tales of Endearment is her first book.