Loren Ridinger

Loren Ridinger is a distinguished entrepreneur and cofounder of Market America, a leading global product brokerage and internet marketing company. Alongside her husband, JR Ridinger, Loren has played a pivotal role in transforming the direct selling industry with the innovative UnFranchise® Business model.

Raised in South Florida, with a keen eye for trends and a passion for empowering others, she cofounded Market America in 1992 without a college education and by learning on the job. The company has expanded internationally, providing entrepreneurs the tools and resources to achieve financial independence. Loren is also the creator of the award-winning cosmetic line Motives®. Her brand has garnered widespread acclaim for its high-quality products and inclusive approach to beauty, attracting a diverse and loyal customer base.

Beyond her business ventures, Loren is a dedicated philanthropist who supports various charitable causes, including the Make-A-Wish Foundation, breast cancer research, and initiatives to empower women and children. Her philanthropic efforts have been recognized and celebrated in numerous media outlets. Loren’s influence extends beyond the business world. She is a sought-after speaker and thought leader who shares her insights on entrepreneurship and personal development at major events and conferences. Her commitment to inspiring others and positively impacting society is evident in all her endeavors. Loren’s journey is a testament to her entrepreneurial spirit, innovative vision, and unwavering dedication to empowering others.