Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Get a FREE ebook by joining our mailing list today!
Plus get our latest book recommendations, author news, and competitions right to your inbox.
By clicking 'Sign me up' I acknowledge that I have read and agree to the privacy policy and terms of use. Free ebook offer available to NEW AU subscribers only. Offer redeemable at Simon & Schuster's ebook fulfillment partner. Must redeem within 90 days. See full terms and conditions and this month's choices.
Books by Claude Hopkins
.
Thank you for signing up, fellow book lover!
Tell us what you like and we'll recommend books you'll love.